The Probendi, which holds the rights to the brand “iWatch”, filed a lawsuit against Apple for misuse of your brand. Despite the company’s intelligent clock call Apple Watch, the point is that promotions and advertisements made on Google end up taking the term “iWatch” to watch Apple when searched.
Since it began to be contemplated by the industry, rumors of an Apple smart watch remitted the name of iWatch, and people like Tim Cook still refer to it, even if unintentionally, by this name. A quick proof of this is that by searching the term “iWatch” in Google, you will probably come across some promotional link at the top of Apple Watch.
Denunciation of Probendi was filed was filed on June 26 in Milan, as Bloomberg reports, with the following statement: “Apple has consistently used the compound iWatch in Google searches in order to bring direct customers to your site, as advertising Apple Watch. ”
The Probendi Limited is the only legal entity with the right to use the name “iWatch” for products such as “Apple Watch” in the European Union, and will be prontificada to take all appropriate legal steps to oppose any unauthorized use of your brand.